In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. Keenmobi gets the best results for partners because we built our own DATACUBE App Store Intelligence software from the ground up. So, ASO is not only about traffic, it’s also about conversion. Again the keyword for the app can be selected based on the traffic volume and difficulty of the keyword. No, App Store Optimization is something that needs to be done on an ongoing basis. The Essential App Store Resources List – Apple App Store and Google Play Store.